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Vallen is a complete growth system built for trade businesses.
Instead of paying for multiple services, you get one simple package that includes three powerful tools:
- Jarvis — Your AI Receptionist that responds to new enquiries 24/7.
- Smart Website — A website designed to generate more enquiries.
- Review & Referral System — Automatically helps you collect more Google reviews, generate referrals and encourage repeat business.
Everything works together to help you win more jobs with less admin.
Vallen works by helping you at every stage of the customer journey.
- Jarvis responds to new enquiries and qualifies your leads.
- Your Smart Website turns more visitors into enquiries.
- The Review & Referral System follows up completed jobs to generate more Google reviews, referrals and repeat customers.
The result is more enquiries, more booked work, and less admin for you.
Jarvis is your AI Receptionist.
He responds to new enquiries only—whether they come through phone calls, SMS, your website or social media. Jarvis asks the right questions, qualifies your leads and collects everything you need before handing the conversation over to you.
You're always in control. Jarvis simply makes sure no new enquiry goes unanswered.
No. Jarvis is designed to qualify new leads, not replace you. He asks the right questions, collects the information you need and keeps the conversation moving until you're ready to take over.
He doesn't run your business or replace your relationships with customers—he simply makes sure every new enquiry receives a fast, professional response.
Jarvis can respond to phone calls, SMS, your website and social media enquiries. Whether a customer calls your business or sends you a message, Jarvis replies instantly, qualifies the lead and collects the information you need before handing the conversation over to you.
Yes. Jarvis doesn't pretend to be a real person. He introduces himself as your AI Receptionist and is designed to provide fast, professional service while qualifying new enquiries. Most customers simply appreciate receiving an immediate response instead of waiting for a callback or reaching voicemail.
Unlike a traditional website, your Vallen website is built to generate enquiries. Every page is designed to build trust, answer common questions and make it as easy as possible for potential customers to contact you. It's not just a website—it works as a tool to help you win more jobs.
Once you've completed a job, simply add your customer's name and phone number to the funnel. Vallen automatically follows up with a series of review requests, giving every customer multiple opportunities to leave a Google review.
Before they're sent to Google, customers are asked to rate their experience. Those who select 4 or 5 stars are directed to leave a Google review, while customers who select 3 stars or below are invited to provide private feedback instead. This helps protect your online reputation while giving you the opportunity to resolve any issues.
Once a customer leaves a review, they're automatically moved into your referral and repeat customer campaign, where they'll occasionally receive customised offers—such as 10% off their next job or a refer-a-friend reward—helping generate more repeat business and new enquiries.
Google reviews are one of the biggest trust signals for both Google and your future customers. Consistently collecting genuine 5-star reviews can help improve your visibility on Google Maps and local search, making it easier for people to find your business. The higher you rank, the more organic enquiries you're likely to receive—and more enquiries create more opportunities to win work and grow your business.
This transitions nicely from how the review system works to why it matters, which is exactly what a prospect will be wondering next.
Very little. Once everything is set up, Vallen runs in the background. Your main job is simply adding each completed customer to the Review & Referral funnel, which takes less than a minute. Everything else—from responding to new enquiries to following up customers—is handled automatically.
Getting started is simple.
- 20-minute Strategy Call – We'll learn about your business and walk you through the system.
- 7–10 Day Build – We'll build your website, set up Jarvis, and configure your automations.
- 25-minute Launch Call – We'll show you how everything works, answer your questions, and go live.
From start to finish, most businesses are fully set up in around 1–2 weeks.
Not much. We only need four things from you:
- A 20-minute strategy call so we can learn about your business.
- Your completed onboarding form, which takes just a few minutes.
- Access to your Google Business Profile so we can connect your review system.
- A 25-minute launch call where we'll show you everything and get you live.
After that, we take care of the rest. Most businesses spend less than an hour of their own time getting set up.
Your only ongoing jobs are:
- Reply to customers through the LeadConnector app, which puts your texts, Facebook, Instagram, website chat and WhatsApp messages all in one simple inbox.
- Add your completed customers to the review system so they automatically receive review requests and referral offers.
Everything else runs automatically in the background.
No.
We don't lock you into long-term contracts.
We want to earn your business every month by delivering results—not because you're stuck in an agreement.
If at any point Vallen isn't the right fit for your business, you're free to leave.
Vallen is built for service businesses that rely on calls, messages or online enquiries. If customers contact you to book work, request a quote or ask questions, Vallen will likely fit your business.
We work with plumbers, electricians, landscapers, painters, cleaners, builders, carpenters, arborists, pool services and many other service businesses.
Most businesses are ready to launch within 7–10 days. We'll guide you through a short onboarding call, build everything for you, then walk you through your new system before going live.
Not really. We've kept Vallen intentionally simple.
Day-to-day, you'll use one app to manage your customer conversations and one bookmarked page to enter completed jobs. Everything else happens automatically.
We'll build everything for you and walk you through it during your handover.
Your Vallen business number becomes the central hub for every enquiry.
It's the number customers call, text and enquire through from your website, Google Business Profile and social media. Every call is automatically forwarded to your phone, so nothing changes unless you miss a call.
If you don't answer, Jarvis answers instead of voicemail. For new messages, Jarvis starts the conversation while you receive instant notifications in the LeadConnector app.
The moment you reply, Jarvis steps aside. From then on, the conversation is entirely yours.
From your customer's perspective, it's simply your business phone number.
Every customer conversation is managed from one inbox in the LeadConnector app.
Whether someone calls, sends a text, fills out your website form or messages you on social media, everything comes into one place. You'll receive notifications as new enquiries arrive, and you can reply just like any other messaging app.
Once you send a message, Jarvis steps aside and the conversation is entirely yours.
Some benefits start immediately, while others build over time.
From day one, Jarvis helps you respond to new enquiries faster and makes sure fewer leads go unanswered. As your website gains visibility on Google and your reviews continue to grow, you'll build more trust and create more opportunities for customers to find your business.
Vallen is designed to improve the way your business attracts, manages and follows up with enquiries for years to come.
Google reviews are one of the biggest trust signals for both customers and Google itself.
Every new review helps build credibility with future customers and can improve your visibility in local search results. Unlike paid advertising, those enquiries come from people actively searching for the services you offer.
That's why Vallen automatically helps you request reviews after every completed job.
We'd rather earn your business for the next 10 years than maximise profit in the first month.
Our pricing is designed to be affordable for small service businesses. If we provide real value every week, you'll never have a reason to leave—and that's a much better business for us.
No. There are no lock-in contracts. You can cancel at any time with four weeks' notice.
When your subscription ends, your Vallen website, business phone number, Jarvis, customer inbox and automations will be switched off.
Your Google reviews, customer contacts and conversation history remain yours. If you decide to come back in the future, we'll be happy to help get everything running again.
No problem. We'll build you a new Vallen website and handle the transition for you.
If you already have a website, we can redirect your existing domain so your customers continue finding you without interruption. If you're starting from scratch, we'll register a new domain and take care of everything for you.
We build every Vallen website with Google's best practices in mind.
That means your website is technically set up properly from day one and has the best chance of ranking over time.
Your rankings will still depend on factors like competition, the age of your website, the quality of your content and the number of Google reviews your business receives.
While nobody can guarantee first-page rankings, we'll give your business the strongest possible foundation.
Yes. Your customers belong to you—not Vallen.
Every lead, customer conversation and Google review is your business's asset. We're here to help you grow your business, not lock you into ours.
I grew up around trades and have seen firsthand how hard business owners work. Too often, I watched great businesses lose jobs—not because they weren't the best, but because they missed calls, never followed up, or had marketing that simply didn't work.
That's why I built Vallen: simple systems that help tradies win more work, save time, and focus on what they do best.












